A key interest in
my opinion when it comes to the way in which news content is delivered is the
culture of the popular broadcasting website YouTube. I find that it is more
likely that I receive news from the people I am subscribed to /following on
social media or in my suggested videos and gaining interest, than if it was
from watching BBC news, reading an article from The Guardian or listening to
the radio. The reason I have this viewpoint is because usually through YouTube
the subscribers of the youtubers feel more connected to the creator and will
therefore delve more into the news story to find the whole situation of the
story, due to the curiosity of what the well-known YouTube creator stirs by
talking about the subject. This then may lead to their subscribers wanting to find
out more ruling them to large news corporation which has an unbiased view on
it, such as, the BBC.
Positives of this
are shown through Philip DeFranco who creates videos informing his viewers on
the news daily in an unbiased fashion and then follows it with his opinion. The
positives of his format of telling the news is that he keeps it interesting but
enables the viewer to still have their own view as well as seeing it with an
open mind. Furthermore, another creator who shares his views on subjects in a
positive way is Tyler Oakley. Although the content he creates may vary he is
passionate about serious issues involving the LGBT+ community which he shares
with his audience and tries to raise money for.
This is shown through him raising money for The Trevor Project an
organisation for the prevention of suicide among LGBT youth in which last year
he raised $532,224. As well as him discussing the Anti-LGBTQ+ Massacre which killed 49 people this
year in June.
However, the
negatives of receiving news content from these YouTube bloggers is that a
majority of the time the views that they have on the news story is heavily
biased. Furthermore, with this broadcasting website being available to anyone
worldwide, in a range of languages and free it means that people of any age can
access it. Linking this to the reception theory this means it can easily leave
an impression on young children who use YouTube who without realising it will pick
the dominant reading of the text they are provided with. Therefore, this means
that they may not have a complete view of the real situation but just have the
story that the creator has made. Keemstar (DramaAlert) is an example of this
bad impact due to his heavily biased reporting of the news causing him to be seen
in a negative light, as well as unreliable. He is known for click baiting and
using other Youtubers for attention. This lead to people recommending a youtuber
Scarce who is apparently unbiased. But although him unbiased is positive, due
to the way he presents it being boring and vapid it makes his audience unable
to connect to the story, which causes him to fail to be on the same level as
Philip DeFranco.
A major story
circulating the web was an accusation assumed about youtuber Marina Joyce that
something was happening behind the scenes due to the way that she was acting. It
is still unclear into who started this story but it quickly grabbed people’s
attentions. Some accusations were that she had been kidnapped, that she has
been on drugs or that her boyfriend had taken advantage of her and was
controlling her YouTube channel to get money. However, I learnt that all of
these were false from an article from The Guardian a trustworthy news
organisation. This shows the use of the
Reception theory with people following the negotiated reading with them taking
in the source that they have been given but then creating a number of things
not originally mentioned or modifying it in a way to what they think has happened.
But this story went viral online and got to the point hash tags were trending
worldwide online such as #savemarinajoyce. The build up around this news story
began from teenagers but then got found by well-known internet stars and
eventually the police. This shows the power of the internet.
This raises the
question of whether the broadcasting website YouTube is reliable. In some cases
it would be depending on the channel delivering the news. For instance, both
BBC News and Channel 4 have YouTube accounts which upload regularly. However,
the subscribers and view count compared to that of a well-known youtuber
overshadows them completely. Although they may not be as reliable the intrigue
and interest they create makes it more fascinating to watch. This is due to the
newer generation watching YouTube more but needing the creators to grab their
attention to keep them actively interested. However, due to BBC News and
Channel 4 being large corporations they do not have as much freedom to state
their opinion but simply inform us on what is happening in the world. YouTube
also enables witnesses of the event to show evidence and upload videos to inform
the world on what’s happened. This is often unedited and more brutal to what
has happened making it more honest. An example being the video of a black man
being shot for not getting his license out quick enough due to the police thinking he
was reaching for a gun.
With youtubers
using the platform not only to share news stories but put their view on it
follows David Gauntlett Media 2.0 because it shows that people are becoming
more active participants who put their different views across rather than
remaining passive. Also, due to it being readily available it means that more
people are being informed about the world and what is happening. Which is an
improvement from previous generations ignoring the development in technology,
taking in just what they were taught but remaining passive due to doing nothing
with what they had read. However, a negative is the introduction to Internet
3.0 with cookies tailoring to our interests which could distract/ simply not
show us the important news occurring and happening.
Research that I
have collected shows that the older generation are very similar in what they
look for in the news, such as, US and UK politics, education, Brexit, Syrian
Civil War. While when comparing this to the younger generation (my classmates mainly
17 years old) the subjects did vary considerably more. For example, someone
chose the categories Football, UK and Sport while another chose Music,
Entertainment and Animals. Therefore, this shows how much more diverse the
people of my generation are when it comes to the topics they’re interested in. This
can be seen as a positive with any type of person being able to take advantage
of the technologies available and learn things that they wouldn’t have been
able to do in the past. However, another viewpoint is that it is causing them
to be unaware of things happening politically which will impact their future.
To conclude, there
are still patterns of similarities between each generation. My generation may
have the internet which my research says many people get their news from their
social media. But the news organisations that they believe to be trustworthy
are nearly the same as the previous generation. With a majority of people
believing that the BBC and Channel 4 are to be the most reliable. One key
reason for the BBC being well known to be trustworthy is due to the fact that they
are funded by the taxpayer meaning that they need to show an unbiased view on
the news story making them sound established. Meanwhile, Channel 4 in some
people’s views seems to show more care for each story showing them as more independent.
This implies that it is simply the format that we receive the news that has
changed, such as, the older generation watching the programs and listening to
the radio. While the younger generation seeing them on their social media
platforms and via YouTube. The younger generation is more active and ready to
share news due to the technologies we have and the freedom it gives us to share
our view.
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Wednesday, 21 September 2016
"We Media and Democracy" - Elsie Williamson
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Thanks for this Elsie. You are already getting to grips with some of the changes in media consumption with regards to demographics that are emerging alongside technological change and reflect personal interests. You make some interesting points about trust and reliability and appear to have a good critical awareness around claims people make around bias (being 'biased' or 'unbiased' are hotly debated topics). A really interesting read.
ReplyDeleteI found that this essay shows how new types of media can clearly have a big impact on the news and gives different peoples opinions on issues as well as comparing the media consumption of various generations.
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